Write a book about fly fishing

Finland (1)

This is not the first book I ever started writing. But it’s the first one I’ve finished.

My first book Hulahula Fly Fishing – Five Tall Tales is a story of a girl (that’s me) who decides to make fly fishing the center of her life, and to test can one make a living by fly fishing alone.

Hulahula Fly Fishing is a story of the eternal beginner of fly fishing with over twenty years of experience. A story of taking a leap to the world of small business owner. And a travel story, as the book takes you fly fishing in different parts of the world.

Maybe it is a modern ailment to want to be something, to be acknowledged, to find one’s passion and carve a career out of it. There is this pressure to make one’s everyday life into an adventure that keeps the adrenaline flowing. There is this need to earn one’s livelihood on one’s own terms, and derive meaning and satisfaction out of it.

south africa (1)

Well, this story fits the above description. It is a story of abandoning conventional, safe, salaried work for entrepreneurship born out of ambition, passion and search for meaning.

And of course, this is a story about fly fishing.



The ebook in English is available on Amazon. Link: https://amzn.com/B015CYKWBA

My flyfishing trips to 5 very different locations around the world (South-Africa, Sweden, Japan, Finland and Iceland). And then it is a story how those travels turned me into a flyfishing freelancer first, and a flyfishing entrepreneur later.


PS. If you’ve ever wondered about writing about fly fishing, check out the blog post “The 7 steps to write about flyfishing. And publish that as an e-book“.



10x Your Life (Hint, fly fishing rant coming up)

I was writing a new video script, and really trying to nail down what it is with this whole fly-fishing-thing, that makes people so crazy. In a good way.


Why those who get into fly fishing, are so totally mental about it?

I think it’s the fact that fly fishing lets you totally get absorbed into something. And we want that.

We want something that takes our mind away from the daily madness.

The work, the stress, the responsibilities and all the worries.

The fact that you need to get outside for fly fishing, is another great factor, and it builds on the previous point.

When you get outdoors, to the nature, or even your backyard for some casting practice, the fresh air and being outside does something good for you. We spend so much time inside staring screens that the small moment of getting to spend little time outside is rejuvenating.

Of course you could go out for any other reasons as well.

But when it’s fly fishing related, there is an extra level of something. You are living more. You are aiming to catch a fish.


Or you are aiming to improve your cast just a little bit more. You are preparing for the next awesome experience.

Fly fishing brings an extra level of meaning.

And there’s something more. I love travelling, and maybe you do too. I have noticed that most people who follow me (and are on my email Inner Circle) tend to be somewhat similar to me. Why else would anyone want to spend their time following me, unless we were similar minds and liked the same stuff.

So maybe you like travelling as well. Because travelling means new experiences. And what is life without getting to experience more, getting to see more, getting to feel more?

And travelling for the purpose of fly fishing is huge.

It’s like 10x more than ‘just travelling’.

It’s 10x more than ‘just experiences’.

It’s 10x more than ‘just adventure’.

I feel that fly fishing is a way to 10x my life.

There’s my morning thought for you.




PS. If you are intrigued about flyfishing. If you want to try if it’s THE THING for you. Or if your want to get better at it. Now is the perfect time to decide to bring more experiences to your life.

The next Live group of Fly School with Anni – fly fishing internet course is starting 24th of October 2016.   🎏

Decide to give the awesome experience of fly fishing to yourself. Learn fly fishing in 6 weeks with me. There’s a really clever way how we do that online.
Want to know more? You’ll find it here -> kajanaclub.com/flyschool

Chase for Atlantic Salmon

Sometimes when fishing… actually… quite often when fishing, one shouldn’t focus too much on the catch. Otherwise it might get frustrating. But then, the difference between 0 fish to 1 fish, is huge. Even if you are not the one … Continue reading

Learn Fly Fishing in 6 Weeks


Just think about yourself ready and confident to head out fishing. How awesome it will be to stand in your waders knee deep in the water holding that fly rod and feel the dream fish of yours fighting at the end of your line!

Fly Schoolwith Anni

I’m really thrilled to open up the doors today for Fly School with Anni –online course!

We start on Monday 21st of March 2016

To get the whole story, click over here: http://kajanaclub.com/flyschool

I want to help you fall in love with fly fishing


I learned to fly fish before I can remember.

It all happened by spending the summers in the wilderness with our family. Just by doing and enjoying. Testing, learning, casting, catching and falling in love with fly fishing in the unbelievable places around amazing fishing waters.

I think that is the Royal Way to learn fly fishing, and I’m so thankful for getting that experience as a youngster. If you don’t have the opportunity to go together with someone who lowers the entry barrier. Or if you and your fishing pals don’t have knowledge where to go for some seriously awesome fishing. Then I have cool news for you. I want to give you the same opportunity that I’ve had.

 — BIG news coming soon! —

You’ll get an email from me in March 2016, so keep your eye on your emails!
If you are not part of my Inner Circle email-list,
Click yourself over here: https://kajanaclub.leadpages.co/info/