Fishing trip packing tip

This is an extra tip to make sure your fly-fishing trip is pleasant no matter the weather. A useful trick for your canoe trip packing list as well as when you’re thinking what things to bring on a fishing trip.

Read the full blog post here:

And find my outdoors & flyfishing vlog here:

The madness of salmon fishing


Life in the tent camp continues. More wind. Plenty of wind actually, and little rain as well. But no biggie.

I test my skills as an animal trainer and try to teach the trick of all tricks to our dog. To pose for camera. (Yes, that is a very important skill for a dog, I know). That goes as you might guess.

We have some sashimi in the rain. That’s a riceless version of the Japanese sushi dish. Raw fish with soy sauce and wasabi. Yummy.

And then, a salmon is landed. A pretty awesome monster. And this time I didn’t miss it, I’m right there with my camera. You’ll have to watch the episode to see how it went.

Salmon fishing is pretty awesome in all of its roughness and grandness. This is the last day in this location. The Norway, Finnmark tour continues, but to the more mild conditions and towards other fish than salmon. But that will be on the next episode.

Have fun watching the video, you’ll find it from my professional blog at!


Watch the latest Episode here:



If you haven’t caught my Fly Fishing Miniacademy yet, you can now get instant access from here (it’s FREE):

Write a book about fly fishing

Finland (1)

This is not the first book I ever started writing. But it’s the first one I’ve finished.

My first book Hulahula Fly Fishing – Five Tall Tales is a story of a girl (that’s me) who decides to make fly fishing the center of her life, and to test can one make a living by fly fishing alone.

Hulahula Fly Fishing is a story of the eternal beginner of fly fishing with over twenty years of experience. A story of taking a leap to the world of small business owner. And a travel story, as the book takes you fly fishing in different parts of the world.

Maybe it is a modern ailment to want to be something, to be acknowledged, to find one’s passion and carve a career out of it. There is this pressure to make one’s everyday life into an adventure that keeps the adrenaline flowing. There is this need to earn one’s livelihood on one’s own terms, and derive meaning and satisfaction out of it.

south africa (1)

Well, this story fits the above description. It is a story of abandoning conventional, safe, salaried work for entrepreneurship born out of ambition, passion and search for meaning.

And of course, this is a story about fly fishing.



The ebook in English is available on Amazon. Link:

My flyfishing trips to 5 very different locations around the world (South-Africa, Sweden, Japan, Finland and Iceland). And then it is a story how those travels turned me into a flyfishing freelancer first, and a flyfishing entrepreneur later.


PS. If you’ve ever wondered about writing about fly fishing, check out the blog post “The 7 steps to write about flyfishing. And publish that as an e-book“.



Chase for Atlantic Salmon

Sometimes when fishing… actually… quite often when fishing, one shouldn’t focus too much on the catch. Otherwise it might get frustrating. But then, the difference between 0 fish to 1 fish, is huge. Even if you are not the one … Continue reading

Learn Fly Fishing in 6 Weeks


Just think about yourself ready and confident to head out fishing. How awesome it will be to stand in your waders knee deep in the water holding that fly rod and feel the dream fish of yours fighting at the end of your line!

Fly Schoolwith Anni

I’m really thrilled to open up the doors today for Fly School with Anni –online course!

We start on Monday 21st of March 2016

To get the whole story, click over here:

I want to help you fall in love with fly fishing


I learned to fly fish before I can remember.

It all happened by spending the summers in the wilderness with our family. Just by doing and enjoying. Testing, learning, casting, catching and falling in love with fly fishing in the unbelievable places around amazing fishing waters.

I think that is the Royal Way to learn fly fishing, and I’m so thankful for getting that experience as a youngster. If you don’t have the opportunity to go together with someone who lowers the entry barrier. Or if you and your fishing pals don’t have knowledge where to go for some seriously awesome fishing. Then I have cool news for you. I want to give you the same opportunity that I’ve had.

 — BIG news coming soon! —

You’ll get an email from me in March 2016, so keep your eye on your emails!
If you are not part of my Inner Circle email-list,
Click yourself over here: